https://dannycady.cargo.site Danny Writes Stuff Wed, 23 Sep 2020 18:54:47 +0000 https://dannycady.cargo.site en https://dannycady.cargo.site/Home Wed, 16 Oct 2019 03:15:53 +0000 Danny Writes Stuff https://dannycady.cargo.site/Home Hey there. My name is Danny Cady, and I’m a Kansas City-based CD/CW. While I’m not a boat captain like every other guy in my family, I HAVE rebranded a federal health insurance provider with Patrick Mahomes, made silly video valentines for overworked coworkers, and ran a live social media auction for National Chicken Wing Day. Over the years, there were also some posters for the Little League World Series, a trick-or-treat app for Take5,&nbsp; McDonald’s commercials, a thank-you video for Little League coaches, and the grand reopening of a legendary concert venue in St. Louis. Oh, and I’ve written for McSweeney’s. That was fun. You can look at my résumé, but I still don’t have a captain’s license. Sorry, Dad. https://dannycady.cargo.site/GEHA Wed, 23 Sep 2020 18:54:47 +0000 Danny Writes Stuff https://dannycady.cargo.site/GEHA GEHAGEHA Starts With You Unless you’re a federal employee, you probably haven’t heard of GEHA. That’s because they provide health insurance exclusively to federal employees. The most interesting thing about them though, is that they’re a nonprofit. So we rebranded them to tell world that everything GEHA does starts with their members, not a bunch of shareholders. We even got Patrick Mahomes to help share the message. ACD/Art Director: Josh LiottaACD/Copywriter: me https://dannycady.cargo.site/Russell-Athletic-LLWS Thu, 26 Oct 2017 23:35:02 +0000 Danny Writes Stuff https://dannycady.cargo.site/Russell-Athletic-LLWS Russell AthleticLittle League World Series Russell Athletic has been the official uniform provider of the Little League World Series for decades. But when they came to us, they didn’t want to talk about that. They wanted to celebrate what really makes a tournament so huge mean so much: the little moments and the people who make them possible. Posters in Williamsport <img width="900" height="1311" width_o="900" height_o="1311" data-src="https://freight.cargo.site/t/original/i/64f28e67fe930775f2e4413ad28e1c302313364d132f2e76ac3c0b8a95b7eca6/WelcomeParty_POSTER_dc.jpg" data-mid="68201778" border="0" src="https://freight.cargo.site/w/900/i/64f28e67fe930775f2e4413ad28e1c302313364d132f2e76ac3c0b8a95b7eca6/WelcomeParty_POSTER_dc.jpg" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/934a3672d2368d16b0fc6f0bc142cdcd9856628ee67ff41103f597d9a8980eb6/WelcomeParty_Copy.jpg" data-mid="69657315" border="0" src="https://freight.cargo.site/w/1000/i/934a3672d2368d16b0fc6f0bc142cdcd9856628ee67ff41103f597d9a8980eb6/WelcomeParty_Copy.jpg" /> <img width="900" height="1311" width_o="900" height_o="1311" data-src="https://freight.cargo.site/t/original/i/bd80d292f835384db336d7353b64e3a71b8c952e29b7b181ab3bee36e26e41fb/MiniVan_POSTER_V1_dc.jpg" data-mid="68201777" border="0" src="https://freight.cargo.site/w/900/i/bd80d292f835384db336d7353b64e3a71b8c952e29b7b181ab3bee36e26e41fb/MiniVan_POSTER_V1_dc.jpg" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/289fb2a5ce0ed7a693c35f0cc924c6e2f1dd083764fa91208e09f8f96709f4aa/MiniVan_Copy.jpg" data-mid="69657306" border="0" src="https://freight.cargo.site/w/1000/i/289fb2a5ce0ed7a693c35f0cc924c6e2f1dd083764fa91208e09f8f96709f4aa/MiniVan_Copy.jpg" /> <img width="900" height="1311" width_o="900" height_o="1311" data-src="https://freight.cargo.site/t/original/i/3028ae1f48ce5191fa05712011d1f859af272108997ee2eba8e045cebcf445f9/HotDogs_POSTER_V1_dc.jpg" data-mid="68201776" border="0" src="https://freight.cargo.site/w/900/i/3028ae1f48ce5191fa05712011d1f859af272108997ee2eba8e045cebcf445f9/HotDogs_POSTER_V1_dc.jpg" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/517cc7d026a285cfa8420a4785db40bc0ecf881626b5db0935b0003b03082714/HotDogs_Copy.jpg" data-mid="69657297" border="0" src="https://freight.cargo.site/w/1000/i/517cc7d026a285cfa8420a4785db40bc0ecf881626b5db0935b0003b03082714/HotDogs_Copy.jpg" /> <img width="900" height="1311" width_o="900" height_o="1311" data-src="https://freight.cargo.site/t/original/i/54dad7c14286361434d470f67911b98dd514910fd07686a547f984489400786f/GloveTap_POSTER_V1_dc.jpg" data-mid="68201774" border="0" src="https://freight.cargo.site/w/900/i/54dad7c14286361434d470f67911b98dd514910fd07686a547f984489400786f/GloveTap_POSTER_V1_dc.jpg" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/e1e1c0178476c7dd624152f5095f50ad2c3c73b0a18cfd7b84f38ed0aed5be23/GloveTap_Copy.jpg" data-mid="69657292" border="0" src="https://freight.cargo.site/w/1000/i/e1e1c0178476c7dd624152f5095f50ad2c3c73b0a18cfd7b84f38ed0aed5be23/GloveTap_Copy.jpg" /> <img width="900" height="1311" width_o="900" height_o="1311" data-src="https://freight.cargo.site/t/original/i/ca7b198383d53ae256eef3c2105ba88817b47d1e228bd70dd9052db9f109fd24/HighFive_POSTER_V3_dc.jpg" data-mid="68201775" border="0" src="https://freight.cargo.site/w/900/i/ca7b198383d53ae256eef3c2105ba88817b47d1e228bd70dd9052db9f109fd24/HighFive_POSTER_V3_dc.jpg" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/7b8129a48eefe6e6d59f84a45c37cf1c1a3a67f2fddd5ffa87e7cb495bcabbf3/HandShake_Copy.jpg" data-mid="69657319" border="0" src="https://freight.cargo.site/w/1000/i/7b8129a48eefe6e6d59f84a45c37cf1c1a3a67f2fddd5ffa87e7cb495bcabbf3/HandShake_Copy.jpg" /> <img width="900" height="1199" width_o="900" height_o="1199" data-src="https://freight.cargo.site/t/original/i/d6c4d5a6eac06342c657264b02e1c7dfd3121c1f8b9fd3f52d9a07d2ed40aedf/WelcomeParty_OOH.jpg" data-mid="5839466" border="0" src="https://freight.cargo.site/w/900/i/d6c4d5a6eac06342c657264b02e1c7dfd3121c1f8b9fd3f52d9a07d2ed40aedf/WelcomeParty_OOH.jpg" /> Sr. Art Director: Matt Slider Sr. Copywriter: me https://dannycady.cargo.site/Tender-Musings Wed, 08 Mar 2017 15:18:40 +0000 Danny Writes Stuff https://dannycady.cargo.site/Tender-Musings Tender MusingsBarkleyWorking at an ad agency can be hectic, so we made a series of Valentine videos for coworkers who might be too busy to actually buy something. While they managed to get a fair amount of social engagements, we're not sure about wedding engagements just yet. It even got listed as one of the top Valentine's Day campaigns of 2017. Sr. Art Director: Matt Slider Sr. Copywriter: me Designer/Muse: Michael Schultz https://dannycady.cargo.site/THUMP-by-Wingstop Fri, 19 Aug 2016 04:39:15 +0000 Danny Writes Stuff https://dannycady.cargo.site/THUMP-by-Wingstop THUMP by Wingstop To reward its Twitter-crazed fanbase, we helped Wingstop create the first live auction on Periscope. No money involved. Just fast and furious screen tapping. And a little hacking. We gave our wing enthusiasts prizes like custom-designed Nikes, an autographed Talib Kweli album, and an actual gold turntable.The result? Thanks to our team of super-talented, sleep-deprived developers working around the clock, we got over 800,000 hearts, beating out brands like Taco Bell and Red Bull. All without legally violating any terms of service. Wingstop: THUMP on Vimeo. Sr. Art Director:&nbsp; David Hahn Sr. Copywriter: me https://dannycady.cargo.site/TAKE-or-Treat Tue, 15 Nov 2016 04:20:57 +0000 Danny Writes Stuff https://dannycady.cargo.site/TAKE-or-Treat Take or TreatTake5 Since most people are too old to trick or treat, TAKE5 created an app that let you do it right from your phone. The best part was that you didn't even have to download anything. TAKE or Treat was a native web app that let you knock on and flip your phone just like a door, to win free TAKE5 bars. We not only sold out in a day, but when we re-upped and doubled the amount of prizes, we sold out again in a matter of hours. TAKE5: Take or Treat on Vimeo. Sr. Art Director: David Hahn Sr. Copywriter: me Art Director: Tanya Karpitskiy Copywriter: Ashlyn Bell https://dannycady.cargo.site/Purina Fri, 25 Jul 2014 01:47:30 +0000 Danny Writes Stuff https://dannycady.cargo.site/Purina Purina Veterinary Diets Life Is Our Laboratory Everyone's heard of Purina. But what most people don't know is just how many scientific breakthroughs they're responsible for. Or that those breakthroughs came from real people who are really passionate about animals. That's why we created a website (with&nbsp; to tell their story and print ads to run in trade pubs and push people to it. All centered around the idea that Life Is Our Laboratory. <img width="1300" height="964" width_o="1300" height_o="964" data-src="https://freight.cargo.site/t/original/i/0fc1cb89131b9cadb8946073d3f2e01cb2c945ab2ee77eb1691a23639ffd2db9/PVD_Imac.png" data-mid="68338571" border="0" src="https://freight.cargo.site/w/1000/i/0fc1cb89131b9cadb8946073d3f2e01cb2c945ab2ee77eb1691a23639ffd2db9/PVD_Imac.png" /> <img width="1500" height="1091" width_o="1500" height_o="1091" data-src="https://freight.cargo.site/t/original/i/6126386a4cbfb74a3c5aede868fbfdf54cce304c0b1f23e7949320bcf7987447/PVD-dogs_1500.jpg" data-mid="68338569" border="0" src="https://freight.cargo.site/w/1000/i/6126386a4cbfb74a3c5aede868fbfdf54cce304c0b1f23e7949320bcf7987447/PVD-dogs_1500.jpg" /> <img width="1500" height="1091" width_o="1500" height_o="1091" data-src="https://freight.cargo.site/t/original/i/56c8b58a79e36479b3027a8cbcad9c4d8fd797f36f25bee69dce4bb38a93ad7f/PVD-BTS_1500.jpg" data-mid="68338568" border="0" src="https://freight.cargo.site/w/1000/i/56c8b58a79e36479b3027a8cbcad9c4d8fd797f36f25bee69dce4bb38a93ad7f/PVD-BTS_1500.jpg" /> <img width="1500" height="1093" width_o="1500" height_o="1093" data-src="https://freight.cargo.site/t/original/i/22df8026d2f34c9285046b1a2b484dfb8b90a9249b8887c5f455d3023f5645bd/PVD-science_1500.jpg" data-mid="68338570" border="0" src="https://freight.cargo.site/w/1000/i/22df8026d2f34c9285046b1a2b484dfb8b90a9249b8887c5f455d3023f5645bd/PVD-science_1500.jpg" /> <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/463f39c6fc83ab259b0e15f923067f93de2291d1e7b44990dd5ea3ae3185ad42/PVD_PrintAd_03_lowres_o.jpg" data-mid="5839504" border="0" src="https://freight.cargo.site/w/612/i/463f39c6fc83ab259b0e15f923067f93de2291d1e7b44990dd5ea3ae3185ad42/PVD_PrintAd_03_lowres_o.jpg" /> Art Director: Michael Jolly Sr. Copywriter: me Creative Director: Jake Edinger https://dannycady.cargo.site/McDonald-s Wed, 24 Aug 2011 03:28:39 +0000 Danny Writes Stuff https://dannycady.cargo.site/McDonald-s McDonald’sA Few Seconds McDonald's wanted us to show how hard they work just to shave seconds off their customers' wait time. So we asked ourselves, why would customers need those extra few seconds? "Daughter" "Wanted" "Twinsies" Radio · McDonald's - "Few Seconds" Radio Sr. Copywriter: Jake Edinger Art Director: Jon Hansen Art Director: Christopher Berry Copywriter: me https://dannycady.cargo.site/Peabody-Opera-House Fri, 10 Feb 2012 19:27:58 +0000 Danny Writes Stuff https://dannycady.cargo.site/Peabody-Opera-House Peabody Opera HouseAn encore 77 years in the making. Despite playing home to legendary acts such as Elvis, Ray Charles, The Rolling Stones and even former presidents, St. Louis's Kiel Opera House fell into disrepair for decades. It went from being both larger than life and Caregie Hall, to a serious safety concern. Then, in 2010, it received a huge, multimillion-dollar renovation to bring it back to its former glory, and was renamed the Peabody Opera House. All we had to do was make a campaign to get people excited about it again. <img width="514" height="741" width_o="514" height_o="741" data-src="https://freight.cargo.site/t/original/i/55ff291e141e7c8d5cef411c77a3d9ed31741fd0b8b345d6d8333a1f94cdff96/encore bus_o.jpg" data-mid="5839548" border="0" src="https://freight.cargo.site/w/514/i/55ff291e141e7c8d5cef411c77a3d9ed31741fd0b8b345d6d8333a1f94cdff96/encore bus_o.jpg" /> <img width="515" height="742" width_o="515" height_o="742" data-src="https://freight.cargo.site/t/original/i/e9ccaa3aae159549d722d6d21ca9581de349ab3b65d235c1f48e5e89c82df22d/hear music_o.jpg" data-mid="5839550" border="0" src="https://freight.cargo.site/w/515/i/e9ccaa3aae159549d722d6d21ca9581de349ab3b65d235c1f48e5e89c82df22d/hear music_o.jpg" /> <img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/8dbce75b4b84a67b0a3d975b462cd6e6ea9e31ac55d89bd2e1217fa790da3948/Peabody-Electric-lores_o.jpg" data-mid="5839553" border="0" src="https://freight.cargo.site/w/500/i/8dbce75b4b84a67b0a3d975b462cd6e6ea9e31ac55d89bd2e1217fa790da3948/Peabody-Electric-lores_o.jpg" /> <img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/df3d930508f1c6af757818d895eb268dc44f1d49bd67f0a4059e78e4dd1919d7/Peabody-Legends-lores_o.jpg" data-mid="5839555" border="0" src="https://freight.cargo.site/w/500/i/df3d930508f1c6af757818d895eb268dc44f1d49bd67f0a4059e78e4dd1919d7/Peabody-Legends-lores_o.jpg" /> <img width="552" height="750" width_o="552" height_o="750" data-src="https://freight.cargo.site/t/original/i/45e14ab137f6e3f95d84e610d300dba15222d77fdd0155265ca725a40d9e4b9e/Peabody Print - Ray - lores_o.jpg" data-mid="5839552" border="0" src="https://freight.cargo.site/w/552/i/45e14ab137f6e3f95d84e610d300dba15222d77fdd0155265ca725a40d9e4b9e/Peabody Print - Ray - lores_o.jpg" /> Art Director: Ross BradleyCopywriter: me https://dannycady.cargo.site/St-Louis-Cardinals Tue, 01 Jul 2014 03:55:56 +0000 Danny Writes Stuff https://dannycady.cargo.site/St-Louis-Cardinals St. Louis CardinalsHoliday Ticket Presale Banners By the time the holidays roll around, a lot of people seem to forget about baseball season. But in a city as obsessed with baseball as St. Louis, what better gift is there? <img width="3600" height="1050" width_o="3600" height_o="1050" data-src="https://freight.cargo.site/t/original/i/ad1201b0340748483dc989f454576c96addf49cc619848a0d7844db4e3900dfe/opening_o.jpg" data-mid="5839561" border="0" src="https://freight.cargo.site/w/1000/i/ad1201b0340748483dc989f454576c96addf49cc619848a0d7844db4e3900dfe/opening_o.jpg" /> <img width="3600" height="1050" width_o="3600" height_o="1050" data-src="https://freight.cargo.site/t/original/i/d37a71b03de37f02a7409b274aa51f8b25a0c6f782bae34fa7862272e2ad757b/grass-cardinals-final-deck_o.jpg" data-mid="5839563" border="0" src="https://freight.cargo.site/w/1000/i/d37a71b03de37f02a7409b274aa51f8b25a0c6f782bae34fa7862272e2ad757b/grass-cardinals-final-deck_o.jpg" /> <img width="3600" height="1050" width_o="3600" height_o="1050" data-src="https://freight.cargo.site/t/original/i/6609b0b6c3e0ce10f162eb8d7e734f726c61f2c9d66392a7333e7175eb92a1e6/grass-cardinals-final-lineup_o.jpg" data-mid="5839565" border="0" src="https://freight.cargo.site/w/1000/i/6609b0b6c3e0ce10f162eb8d7e734f726c61f2c9d66392a7333e7175eb92a1e6/grass-cardinals-final-lineup_o.jpg" /> <img width="3600" height="1050" width_o="3600" height_o="1050" data-src="https://freight.cargo.site/t/original/i/a07f5fe7c992c423a41134b85b94049a03ae776e79920443589cb5147411fdf9/grass-cardinals-final-ninth_o.jpg" data-mid="5839567" border="0" src="https://freight.cargo.site/w/1000/i/a07f5fe7c992c423a41134b85b94049a03ae776e79920443589cb5147411fdf9/grass-cardinals-final-ninth_o.jpg" />