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Purina Veterinary Diets

Life Is Our Laboratory



Everyone's heard of Purina. But what most people don't know is just how many scientific breakthroughs they're responsible for. Or that those breakthroughs came from real people who are really passionate about animals. That's why we created a website (with  to tell their story and print ads to run in trade pubs and push people to it.

All centered around the idea that Life Is Our Laboratory.
















Art Director: Michael Jolly
Sr. Copywriter: me
Creative Director: Jake Edinger
CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414