THUMP
by Wingstop
To reward its Twitter-crazed fanbase, we helped Wingstop create the first live auction on Periscope. No money involved. Just fast and furious screen tapping. And a little hacking. We gave our wing enthusiasts prizes like custom-designed Nikes, an autographed Talib Kweli album, and an actual gold turntable.
The result? Thanks to our team of super-talented, sleep-deprived developers working around the clock, we got over 800,000 hearts, beating out brands like Taco Bell and Red Bull. All without legally violating any terms of service.
Wingstop: THUMP on Vimeo.
Sr. Copywriter: me