Take or Treat
Take5
Since most people are too old to trick or treat, TAKE5 created an app that let you do it right from your phone. The best part was that you didn't even have to download anything. TAKE or Treat was a native web app that let you knock on and flip your phone just like a door, to win free TAKE5 bars.
We not only sold out in a day, but when we re-upped and doubled the amount of prizes, we sold out again in a matter of hours.
TAKE5: Take or Treat on Vimeo.
Sr. Copywriter: me
Art Director: Tanya Karpitskiy
Copywriter: Ashlyn Bell